• Digital Marketing
• SEO

Why “Advanced” SEO is Worthless for 99% of Small Businesses — Here’s What You Should Focus On Instead

Don’t overcomplicate SEO!

Learn how to focus on simple, impactful strategies like building relevant pages, creating exceptional content, and promoting it through outreach and omnipresent marketing to grow your small business.

In the world of SEO, small businesses often feel the pressure to dive into advanced tactics, but the truth is — “advanced” SEO is worthless for 99% of small businesses. Here’s why you should stop overthinking it and focus on what truly matters.

1. Build Relevant Pages for Each of Your Services or Products

First things first — start with the basics. Make sure you have a dedicated, relevant page for each service or product your business offers. These pages should be optimized to capture search intent. The trick here is relevance.

If you want to go the extra mile, use Natural Language Processing (NLP) to fine-tune your pages for maximum relevance via Rankability. NLP ensures your content is aligned with how real users phrase their searches, improving the likelihood of ranking higher for relevant keywords.

Practical Steps:

• Create unique landing pages for each product or service.
• Incorporate NLP-driven keywords and phrases to enhance relevance.
• Use tools like Google’s BERT or NLP plugins to structure your content effectively.

2. Create Exceptional Informational Content to Support Your Commercial Pages

It’s not just about the sales pages. Your website should also offer exceptional informational content that complements your commercial pages. But how do you define “exceptional”?

Remember These Four Key Words:

• Experience
• Expertise
• Originality
• Effort

Your content needs to demonstrate your experience and expertise in your field, be original, and show that you’ve put in the effort to provide valuable insights. Instead of churning out countless blog posts, prioritize crafting fewer but high-quality, in-depth articles that truly add value to your audience.

Tips for Creating Exceptional Content:

• Experience: Share case studies or real-world examples.
• Expertise: Offer industry insights that only a seasoned professional could know.
• Originality: Avoid rehashing content that’s already out there. Aim for a unique angle.
• Effort: Go the extra mile with thorough research and well-organized, easy-to-read content.

Quality Over Quantity: Don’t get stuck in the trap of consistent publishing just for the sake of it. Quality trumps quantity. Publish when you have something valuable to say.

3. Promote Your Informational Content Through Outreach, Email Broadcasts, and Advertising

Creating exceptional content is only half the battle. If no one sees it, it won’t help your business grow. This is where content promotion comes in.

Key Promotion Tactics:

• Outreach: Share your content with influencers, bloggers, and relevant industry websites to gain backlinks and exposure.
• Email Broadcasts: Send targeted email newsletters to your subscribers to keep them engaged and informed about your new content.
• Advertising: Consider using Google Ads or Facebook Ads to push your content to a broader audience.

4. Focus on Omnipresent Marketing to Drive Brand Awareness and Branded Searches

In addition to direct SEO tactics, you need to think about omnipresent marketing. This means showing up everywhere your audience is, whether it’s through social media, PPC, email, or influencer collaborations. The more your brand is seen, the more likely people are to search for your brand name directly.

Branded searches are a key ranking factor because when people start searching for your business by name, it signals to Google that you’re a relevant, trusted entity.

How to Build Omnipresent Marketing:

• Be active on multiple platforms (social media, podcasts, industry websites).
• Use retargeting ads to remind visitors about your business after they’ve interacted with your content.
• Collaborate with influencers in your niche to gain broader exposure.

Conclusion: Keep It Simple, Focus on Impact

For most small businesses, SEO doesn’t need to be complicated. Stop chasing advanced techniques that won’t yield measurable returns and focus on:

• Building relevant pages.
• Creating exceptional content.
• Promoting that content through effective channels.
• Growing your brand’s presence with omnipresent marketing.

Mastering these simple, impactful strategies will help you generate consistent traffic, build authority, and grow your business without the headache of overcomplicating SEO.